AIIC professional development course: Understanding Marketing and Negotiating for Interpreters

23 Jan 16

09:00 — 18:00

Paris, France

AIIC Courses


Espaces Réunion
rue de Dunkerque
75010 Paris


For further details or if you have any questions you can contact :

Elisabeth Dadoun, AIIC France

Julia Poger will give a professional development course entitled...

Know Your Worth: Understanding Marketing and Negotiating for Interpreters

This one-day seminar is aimed at any interpreter who wants to improve relationships with clients, gain more respect, and negotiate higher fees. By examining the mindset underlying the marketing and negotiating tasks that interpreters must carry out every day, participants will obtain invaluable tools for marketing services and negotiating contracts.

The course will address the following issues:

  • What do interpreters expect, and what should they expect, to get from a client?
  • What can you do to increase your chances of getting the job once you have targeted the client?
  • What does the client understand about us, expect from us, want from us?

Concepts such as branding, selling, client relationships, pricing, negotiating tricks, and "coopetition" will also be discussed, all illustrated with real-life examples, exercises, practical tips, and role-playing. Julia draws on parallels with other professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the process of selling or negotiating a contract.

Review from past participant: “What I found particularly ‘better than expected’ about this marketing and negotiating class was the way in which I could immediately recognize how it was relevant to me and my work. I found the constant links made by Julia between the theory she was talking about and the every-day business realities of interpreters particularly relevant and useful.”


Julia Poger, M.A.C.I. (MIIS); ATA; AIIC, started her career as a marketer and negotiator in sectors as diverse as newspaper advertising, books, shoes, ideas and, since 1987, interpreting services. Julia's experience includes building and retaining a wide-ranging client base in the private, institutional, and government markets on both sides of the Atlantic. She has worked at presidential and cabinet levels in two US administrations, at ministerial levels for international organizations, as well as for CEOs from various Fortune 500 Companies. Julia teaches consecutive interpretation, English as a B language, and marketing techniques, and has taught and/or examined in interpreting schools in six countries. She is a member of the Belgian AIIC Network of Trainers (BANT), co-organizes the Cambridge Conference Interpretation Course and offers consulting services on branding and brand identity.

Practical information

This seminar is open to AIIC members,candidate and pre-candidate members only.

The seminar will be held in English.


  • Minimum number of participants: 10
  • Maximum number of participants: 12

The course will be confirmed as soon as the minimum number of participants is met, and at the latest 6 weeks before the course.

Cost of the seminar : 260 EUR

To register click here.


Cancellation & refund policy

All AIIC courses are non-profit. Courses will be confirmed when registration fees cover the costs of the course or cancelled at the latest 6 weeks before the date of the course.
Participants withdrawing before confirmation of the course will be refunded.
If the course is cancelled all participants will be refunded.
If a participant cancels after the course has been confirmed AIIC can only refund the course fee if costs are still covered.

Photo rights

AIIC France reserves the right to use photos taken during the course for promotional purposes.
Anyone who does not want their image used in this way is invited to mention this to in an email to the address above before the course.

Disclaimer! All events classified as "AIIC" are organised by an AIIC committee, group or region. All additional listings are organized by other parties and their inclusion here does not imply AIIC endorsement.
By registering for this event or function, you give your express consent to the International Association of Conference Interpreters (hereinafter AIIC), its partners or other third parties, to take photographs or make audio-visual recordings of participants, their presence, speeches and interventions. AIIC reserves the right (and you hereby grant AIIC the free, worldwide and perpetual right) to use your portrait, image, silhouette, voice, video and film footage, in any media or platforms, whether now known or hereafter created, to promote, market and advertise AIIC’s events or functions, as well as its activities. These photographs or audio-visual recordings will be published on the AIIC website ( and social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Google+ and Weibo. If you have any questions, please contact the AIIC Secretariat at