The Business of Interpreting: FAQ 11 – How do I win the bid?
Competing for jobs on price alone is a no-win game. Building your brand based on trust and relationships pays in the long run.
Competing for jobs on price alone is a no-win game. Building your brand based on trust and relationships pays in the long run.
By tracking just two key metrics you can determine which of your conference interpreting clients are most profitable over time.
An examination of how potential clients may find you and, in turn, you can become their go-to conference interpreter for years to come.
A diverse client base can be the cornerstone of a stable career in freelance conference interpreting.
If you're a freelance conference interpreter, relationship marketing can help you to form and maintain a strong client base.
Building interpreting skills with strategies that become automatic is great. How about doing the same on the business side of professional practice?
Personal branding is a way of improving the package your skills are delivered in so that others perceive you as distinctive, irreplaceable.
Conference interpreters – define what you do best, visualize it through the filter of positive emotion, and use your communication skills to win over clients.
Defining your abilities and priorities can lead to identifying niche markets that will expand your client base. It’s never all or nothing!
Interpreting is a profession, not a commodity. It’s about communication and relies on collaboration and mutual respect.
These seemingly disparate topics have two things in common: both are needed and both have been examined often within AIIC.
Want to build a lasting relationship with a new client? Here's what to keep in mind.